STUDY OF THE SUSTAINABLE POSITIONING OF THE RESORTS

parc_naturel_regional_V_09

STUDY OF THE SUSTAINABLE POSITIONING OF THE RESORTS

CLIENT : PARC REGIONNAL DU VERCORS
parc-naturel-regional-du-vercors
In the framework of the POIA (Alps Inter-regional Operational Program), the Vercors Park invited the resorts located in its territory to participate in an overall process to ascertain where they stand in terms of sustainable development, what they can implement to progress in a steady and lasting way and how they can benefit from the sustainable image of the Park area.

KEY FIGURES

  • 12 resorts audited
  • some fifty interviews
  • 3 scenarios proposed
  • YEAR 2013/2014

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PROJECT DESCRIPTION

In the framework of the POIA (Alps Inter-regional Operational Program), the Vercors Park invited the resorts located in its territory to participate in an overall process to ascertain where they stand in terms of sustainable development, what they can implement to progress in a steady and lasting way and how they can benefit from the sustainable image of the Park area.

OUR APPROACH

The mission involved carrying out a diagnosis of the 12 resorts in the Park to draw up a report on sensitivity, actions and projects in the area. An audit was performed via an examination of documents and in-depth interviews carried out on each site with the involved stakeholders: town halls, tourist offices, management structures and inter-municipal organizations. The aim was to build an improvement plan for 2020 intended to boost the park’s sustainable development commitment. This work included proposals concerning sustainable development labelling for the area, with several different strategies. The last phase proposing a communication plan will take place in the fall of 2014.

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com