MARKETING AND OPERATIONAL DEVELOPMENT STUDY FOR A RECREATIONAL RESORT

schema_developpement_touristique_TOMSK_06

MARKETING AND OPERATIONAL DEVELOPMENT STUDY FOR A RECREATIONAL RESORT

CLIENT : TOMSK (RUSSIA)
Tomsk-234x234
Marketing and operational development study for a private investor The municipality of Tomsk in Siberia (Russia) would like to develop a recreational area for its inhabitants as well as for tourists.

KEY FIGURES

  • Year: 2013
  • Investment cost: 50M€
  • Target population: 1 million nearby
  • Direct jobs: 160
  • Accommodations: 500 beds (including glamping accommodations)
  • Project area: 15 to 20 Ha

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PROJECT DESCRIPTION

Marketing and operational development study for a private investor The municipality of Tomsk in Siberia (Russia) would like to develop a recreational area for its inhabitants as well as for tourists. The goal is to provide a wide rand of leisure activities including all year-round nature and sport activities, at three natural sites which are accessible to everyone.

OUR APPROACH

As part of creating a new local recreational destination (city of 550,000 residents, including 90,000 students) and tourist destination (400 beds), we completed a market study of potential clients, defined the project, examined the positioning of the three sites regarding their identity, and made recommendations for marketing. Taking into account the particularities of the terrain (not much slope, lakes, negative winter temperatures), MDP developed four themes: – Fun: Alpine coaster, zipline, downhill mountain carting, Nordic skiing, Alpine skiing, roller skiing, sledging – Aesthetics: freestyle, rock climbing, golf, spa, etc. – Adventure: acrobatic sports (freestyle), rock climbing, zip line – Nature: information and interpretation center, nature trail, hiking and horseback riding trails, glamping style accommodations, lodges, soft mobility The three sites, although complementary, are quite different regarding their positioning, ambiance, clients, and level of attendance. For each site, there will be detailed information regarding the setup, the target groups, technical constraints, operations, investments and economic models. The main idea will be to construct a sustainable project.

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com