MASTER PLAN FOR A TOURIST DESTINATION

schema_developpement_BEAUFORT_01

MASTER PLAN FOR A TOURIST DESTINATION

CLIENT : ARECHES BEAUFORT MUNICIPALITY
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The Municipality of Arêches-Beaufort chose MDP Consulting to create a master plan for their proper tourist destination. The desired outcome of this project is to revamp the ski resort for optimal efficiency of tourist activity at this destination including 2 villages, 11 hamlets and a ski area. Eventually the plan must allow the destination to increase its attractiveness and be able to attract new investors.

KEY FIGURES

  • Year 2014/15 (12 months completion)
  • Number of participants: 40

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PROJECT DESCRIPTION

The Municipality of Arêches-Beaufort chose MDP to create a master plan for their proper tourist destination. The desired outcome of this project is to revamp the ski resort for optimal efficiency of tourist activity at this destination including 2 villages, 11 hamlets and a ski area. Eventually the plan must allow the destination to increase its attractiveness and be able to attract new investors.

OUR APPROACH

A comprehensive analysis of the destination was completed based on updates from “Guidelines for Local Tourist Development”, as well as thematic round tables with the stakeholders of the ski resort, including: recreational activities (sports, culture, gastronomy,…), accommodation, tourist organizations, businesses and agriculture. The objective was to bring in elements from these discussions to optimize visibility, coherence and efficiency of four season tourist activity in the area. We consequently proposed multifaceted planning scenarios, emphasizing the tourist positioning of the destination. As a result, the municipality now has a tool to help with spatial planning for future tourism development to become a veritable touristic village drawing from the regional strata (municipalities, inter-municipalities, Espace Diamant, etc…). The scenario that the municipality chose proposed different developments emphasizing positioning as a « village-station sportif en montagne » (mountain village sports resort): optimizing the ski area, traffic flow, land plot identification, and information centers for sports and cultural activities. In addition, qualitative and quantitative recommendations for accommodation and informational panels were given. Choices regarding the budget and timeline for completion of this project helped validate final plans. Preliminary studies for these developments (environmental, geotechnical, financing) will be launched.

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com