OPPORTUNITY AND FEASIBILITY STUDY FOR INNOVATIVE RECREATIONAL ACTIVITIES ON REUNION ISLAND

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OPPORTUNITY AND FEASIBILITY STUDY FOR INNOVATIVE RECREATIONAL ACTIVITIES ON REUNION ISLAND

CLIENT : CIVIS INTERCOMMUNITY
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La mission a d’abord consisté en une étude de marché, pour présenter les éléments de compréhension relatifs aux équipements aquatiques et de bien-être, les caractéristiques du territoire de projet et de ses clientèles, et validant l’opportunité d’un tel projet.

KEY FIGURES

  • Year 2017/18
  • 4 areas examinedPartners : Geolithe / Techfun

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PROJECT DESCRIPTION

This intercommmunity on Reunion Island wants to stand out from other tourist destinations by proposing new and innovative recreational activities. This project wants to pursue the development of ecotourism which is very important because 40% of the island is classified as a World Heritage Site by UNESCO. The sites to be considered are very different in terms of attractiveness, attendance and identity: cirque and route de Cilaos, Les Makes, Tévelave and Mont Vert. Between maintaining the economy as well as the quality of life in the fragile environment of the National Park, it is the community’s goal to propose experiences for tourists that resonate with the idea of being an “Intense Island”, and are also dedicated to sustainable development.  

OUR APPROACH

The main objectives are to: – Assess the current tourism offer, identity of the sites, strengths and weaknesses, potential – Outline 20 innovative tourism activities that integrate themselves into this exceptional region, then prioritize 4 pairs of products/sites. These indoor and outdoor products include ways to discover the culture and heritage of the area, as well as provide thrills. They rank from night attraction facilities to a spectacular walking cliff path or ways to discover volcanoes from the sky. – Validate through technical, regulatory, legal and financial studies, to determine the real feasibility and the necessary adaptions of the land and destination, so that they become achievable – Prepare the bids

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com