STUDY OF THE RECREATIONAL EQUIPMENT AND ATTRACTIVENESS OF COL DE LA FAUCILLE

developpement_touristique_attractivite_col_faucille_01

STUDY OF THE RECREATIONAL EQUIPMENT AND ATTRACTIVENESS OF COL DE LA FAUCILLE

CLIENT : GEX ASSOCIATION OF MUNICIPALITIES
Comm_Comm_Pays_GEX1
The Col de la Faucille recreational area at the Monts Jura ski resort has not yet adapted to the evolving needs of its current mid-mountain clientele. Strategically located between Haut Jura and the Genevan basin, this site has a great deal of potential. The association of municipalities of the “Pays de Gex” region wishes to propose a touristic and recreational project to increase the offer and overall attractiveness of Col de la Faucille as a part of a general redevelopment of the site. The main objective is to optimize the impact of summer use of this site by developing a range of attractions which would increase the number of visitors and individual spending.

KEY FIGURES

  • 90,000 visitors per season
  • >1 million inhabitants less than an hour away 
  • Year: 2015/16

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PROJECT DESCRIPTION

The Col de la Faucille recreational area at the Monts Jura ski resort has not yet adapted to the evolving needs of its current mid-mountain clientele. Strategically located between Haut Jura and the Genevan basin, this site has a great deal of potential. The association of municipalities of the “Pays de Gex” region wishes to propose a touristic and recreational project to increase the offer and overall attractiveness of Col de la Faucille as a part of a general redevelopment of the site. The main objective is to optimize the impact of summer use of this site by developing a range of attractions which would increase the number of visitors and individual spending.

OUR APPROACH

An evaluation of tourist activity was conducted, comparing prospective clients (attendance, number, profile), activities offered by competitors within a broad area (in both France and Switzerland) and advantages that the area had to offer : landscape, regional natural park (PNR), Nature Reserve, existing activities (including the ski area and an Alpine coaster),  flow of visitors, accessibility, identity of the area, accommodation and tourist information. This evaluation was cross-referenced with an environmental assessment (bibliography and regulatory). In a preliminary project outline encompassing both economic aspects and operations, we were hence able to propose a tailor-made positioning concept with several attractions featuring different types of zip lines, a via ferrata and mountain biking activities.

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com