TOURISM PRODUCT DEVELOPMENT CONSULTANCY

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TOURISM PRODUCT DEVELOPMENT CONSULTANCY

CLIENT : PPSE WEST KOSOVO
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The Promoting Private Sector Employment (PPSE) project in Kosovo, financed by the Swiss Cooperation Office in Kosovo and implemented by Swisscontact (lead partner), aims to assist Small and Medium size businesses operating in competitive and well-organized economic sectors. Initially, the project is focused on two main sectors, including the tourism sector (concentrated in the West of Kosovo, a boarder region of Albania and Montenegro).

KEY FIGURES

  • Year: 2015 (3 months)
  • Projects investigated: 30
  • Meetings attendance: 210 persons

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PROJECT DESCRIPTION

The Promoting Private Sector Employment (PPSE) project in Kosovo, financed by the Swiss Cooperation Office in Kosovo and implemented by Swisscontact (lead partner), aims to assist Small and Medium size businesses operating in competitive and well-organized economic sectors. Initially, the project is focused on two main sectors, including the tourism sector (concentrated in the West of Kosovo, a boarder region of Albania and Montenegro). The Destination Management Organization has already been implemented, but despite the initiatives for product development and operating inbound tour operators, innovative tourism products are missing. The mission given to MDP Consulting team is to provide ideas of tourism products to be developed in the municipalities of Peja, Deçan, Junik and Graçanicë on potential tourism offer. It also consisted in finding transverse and innovative products as a destination and national level.

OUR APPROACH

The purpose of the products will be threefold: attract more visitors, increase the average length of stay and develop tourism revenues by offering new activities. As an affiliate member of the UNWTO, MDP Consulting also considered the products for promoting sustainable business and gender equality. The mission combines back office investigation, analysis of documents, discussions with PPSE, DMO team, municipalities and tourism actors, and a field visit. After a diagnosis, proposals were made in different fields, including urban tourism, cultural and religious tourism, nature and sport tourism. Products were detailed in terms of location, business model, technical elements and Key Success Factors. At the end, meetings with local and national potential investors were held in these towns and Prishtina capital city.

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    ADRESSE

    5A, chemin de la Dhuy - 38240 Meylan - FRANCE

    TELEPHONE

    +33 (0) 4 76 90 20 60

    EMAIL

    mdp@consultingbymdp.com